Bakbone

A series of quirky "stress tests" to show off Bakbone and its magnetic strength.

The vignettes were intended to be lighthearted and short, with geometric shapes in bright vivid colours as the main design elements.

My approach was simple: highlight the product’s most important function in the most amusing way.

Fun props and scenarios made the campaign stand out.

These spots were designed to convince viewers that Bakbone simply works.

And it could be used by small humans, too.

The video series proves that Bakbone does indeed "stay in your hand".